History and philosophy of the group

Pure Salt Luxury Hotels was born in 2014 as a continuation of the work carried out by one of the most well-known and respected families in Mallorca’s hotel industry: the Amengual family, who have more than 30 years’ experience in the sector managing the MAC HOTELS GROUP.

Their non-conformism, curiosity and will to provide an exquisite service to their guests led the group to seek new horizons and opportunities, thus creating a new brand focusing on the luxury sector: PURE SALT LUXURY HOTELS.

Luxury and the guest’s wellbeing are central features of Pure Salt. This is made possible by virtue of the group’s deep commitment to authentic personalised service, underscoring our Mediterranean essence and traditional personality, that of an open and welcoming people.

With the charm and character of a family-run business, the ultimate goal of MAC GROUP and PURE SALT LUXURY HOTELS is to win our guests’ loyalty. To that end, we believe that continued investment, constant innovation, training and motivating the members of the team are essential values that must always be a part of our day-to-day.

The MAC HOTELS GROUP and its different brands aims to be an avant-garde customer-oriented company concerned with adding value to the communities where it is present.